Saturday, 11 March 2017

Palm Oil campaign video

This came via Facebook, rather than my usual social marketing campaign favourite Osocio.
It's a movie which was made a while ago, but gained new publicity to coincide with Dorito's marketing around this year's Superbowl. It explores the sourcing of palm oil, which goes into processed food products like Doritos (but also many others)

Watch the movie here. It obviously provides one side of the story, and the large company that produces the snacks has already responded by sharing information about their sourcing of palm oil. There are plenty of Palm Oil infographics, and other resources that I've also used with students, again often sourced from Osocio.


This would also connect with the work we do on Palm Oil later in the year as part of our Endangered Biomes work.

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